We invite you to a partner webinar from the How to Sell series, during which we will show how to talk to customers about real threats, business needs, and the value of Barracuda Managed XDR and Microsoft 365 protection.

Joanna Gajewska from Kappa Data will introduce participants to the business and sales context, showing how to lead security conversations based on customers’ actual needs.

Jacek Browarski from Barracuda Networks will then move on to specific examples, arguments, and conversation scenarios that help present the value of Barracuda solutions more effectively in practice.

In simple terms, they will explain:

• how to talk about Barracuda Managed XDR and Microsoft 365 protection in a way that is easy for customers to understand,
• which organisational needs and challenges are worth paying attention to,
• how to present the business value of the service rather than only its technical features,
• how to lead a conversation that opens the door to a further project.

This session is intended for partners who want to better understand how to build valuable sales conversations around security services and Microsoft 365 solutions.

We invite you to join us.