Hidden Threats Associated with Malvertising

Hidden Threats Associated with Malvertising

How Cybercriminals Exploit Online Ads

Online advertisements are a fundamental element of the web, funding countless services and websites. However, not all ads are harmless. Our interest in a presented product can, upon clicking, lead to a threat known as malvertising, which puts users’ devices and personal data at risk.

What is Malvertising?

Malvertising is a combination of the words “malware” and “advertising,” and involves embedding malicious software within seemingly harmless online ads.

These deceptive ads can appear on all platforms, from popular websites and social media to mobile apps, posing a significant threat to unsuspecting users.

How Does It Work?

Cybercriminals design malvertising to look attractive and credible, using enticing offers, fake prizes, discounts, or promotions. They may also use alarming messages to lure users into clicking.

What Happens After Clicking?

After clicking on such an ad, malicious software often installs automatically on the device or redirects users to fraudulent websites.

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